Mini ~ Editions.
MINI but MIGHTY
In their very first fully-CGI campaign, iconic car brand MINI tasked us with creating the motion content for the launch of their new 2022 ‘Editions’.
With over 26 films and supporting assets, it was one of our largest motion projects ever undertaken, and we worked closely alongside Anomaly, Media Monks and StaudStudios to ensure that there was a consistent creative vision across the entire campaign.
Embracing the brand’s inherent playfulness and fun, the films celebrate the joy of driving these truly remarkable new ‘Editions’.
Working in-house at ManvsMachine I was given my own 15s deliverable and concept ‘Dog Particles’ and got to mostly self-direct. Aside from that, I explored a lot of general concepts and art-direction that found its way into some of the other films. Fun one, the agency did crank the saturation compared to what we were looking at below
Concept, Design & Direction:
ManvsMachine
Client:
BMW Group
Audio:
Pharell Williams / Zeligsound
