Squarespace ~ Jeff Koons
The Art of Inflation
Working closely with our friends at Squarespace, we designed and directed an aerated launch campaign for their recent collaboration with legendary artist Jeff Koons.
Breathing new life into his iconic art pieces, the film goes deep into Jeff’s mind, taking the audience on a mesmeric journey of air and the space it occupies.
I was involved with exploring animation and shot development for the edit, setting the tone and pace and focusing on the intro shots and solving the best approach to open. I also put the base edit together, and helped push camera work and shots across the project.
Concept, Design and Direction - ManvsMachine
