We worked closely with Nike Football to design and direct the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology.
Nike Football - Mercuiral - 3d Motion Design - Jeff Thomson - Art Director - Designer - ManvsMachine
Nike Football ~ Mercurial
FAST BY NATURE.
We worked closely with Nike Football to design and direct the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology. The project called upon a range of our creative capabilities; from shooting global superstars, to experimental 3D animation and robust typographic systems.
Working as part of the in house team at ManvsMachine, I worked on various tasks including initial rnd, typography, simulation and some animation/shading and edit.
Concept, Design & Direction: ManvsMachine
Client: Nike Europe
Audio: Echolab
SELECTED PERSONAL WORK
Design — Frames — R+D
~ REACTION DIFFUSION
EMERGENT SYSTEMS AS A BRANDING DEVICE
I decided to explore how this Mercurial DNA could be expressed through emergent visual systems, tapping into the animalistic and ‘BORN’ aspect of the branding that had already been established, with systems that feel alive.
Reaction-diffusion felt like the perfect metaphor: constantly evolving, organic, alive. Looking back, I think I tapped into something genuinely interesting with the way this ‘living system’ was adapted into a visual language - still think there’s lots of unexplored visual territory here.
Have dumped some more of the interesting bits here - CLICK
