Purple ~ Evolution of Sleep
No-Stress Test
The fine folk at Purple approached us with a clear brief; to visualise the feels you feel from their proprietary Purple Grid mattress and pillow tech. The resulting campaign was a series of ultra-tactile ‘no-stress tests’ to convey the products unique properties, and provide the viewer with a sense of comfort.
Client: Purple
Concept, design & direction: ManvsMachine
Audio: Zelig
Working as part of the in-house team at ManvsMachineI touched almost every stage of the spot - dialling in Purple’s look with motion- and sim-tests, shaping the edit, and shepherding several shots all the way to final delivery.
