Nike ~ iD
LETTERS
An insight into the minds of Nike’s three most influential designers and their custom NIKEiD designs.
For the first time, NIKEiD will be offering design palette’s curated by their designers: Hiroshi Fujiwara, Tinker Hatfield and Mark Parker.
Our brief was to bring this campaign to life. We happily accepted.
This was my first ever project at mvsm back in 2016 - I was involved in the early stages of this project, explored some early animation options and approaches. I set up some early base animation and concepts that carried through to final delivery.
Concept, Design & Direction:
ManvsMachine
Client:
Nike Brand Design