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Nike iD

NikeiD 2016 ManvsMachine Nike Global Brand Design Jeff Thomson - Art Director - 3D Motion Design - Nike Global.

 

Nike ~ iD


LETTERS

An insight into the minds of Nike’s three most influential designers and their custom NIKEiD designs.

For the first time, NIKEiD will be offering design palette’s curated by their designers: Hiroshi Fujiwara, Tinker Hatfield and Mark Parker.

Our brief was to bring this campaign to life. We happily accepted.

 
 

This was my first ever project at mvsm back in 2016 - I was involved in the early stages of this project, explored some early animation options and approaches. I set up some early base animation and concepts that carried through to final delivery.

Concept, Design & Direction:

ManvsMachine

Client:

Nike Brand Design


Personal RnD / Motion / Design: